hackathon
Hackathon América
A Coach's Story Through Data
Visit the official hackathon page to read this year's objective and see what past finalists have built.
Open pagePresented by Club América
Welcome to ISAC's Sports Analytics Hackathon 2026 presented by Club América! This year, we want students to tell the story of a coach through data by building a methodology that helps the club understand coaches' playing styles and the characteristics that define them.
Deadline: October 7
Event dates: July 11 to November 9
Location: Mexico City
Team Size: 2 to 4
Difficulty: Intermediate
Requirements
Team Requirements
- Teams: 2 to 4 members.
- All participants must be enrolled in an undergraduate or master’s program. Evidence will be required for all winners.
- Multidisciplinary teams are recommended.
- Advanced programming or statistics is NOT required - this focuses on strategic thinking, marketing analysis, and business intelligence.
Deliverable Requirements
- Video with a maximum duration of 5 minutes where the team demonstrates its solution and explains its main results.
- HTML report including methodology, visualizations, and results.
- Final Presentation (finalist teams only): 10 slides maximum.
Evaluation Criteria
| Category | Weight | What we look for | How to stand out |
|---|---|---|---|
| Strategic analysis | 25% | Deep understanding of the real value of an IP. | Clear selection and prioritization criteria. |
| Data-backed justification | 20% | Rigorous use of data and reasonable assumptions. | Strong comparative analysis between alternatives. |
| Realistic estimated ROI | 20% | Prudent and defensible projections. | Multiple scenarios and financial sensitivity. |
| Activation creativity | 15% | Activations aligned with the brand. | Proposals that turn the partnership into a scalable platform. |
| Scalability | 10% | Plan with potential to grow from Mexico into other markets. | Replicable strategy with increasing efficiency. |
| Presentation quality | 10% | Clarity and logical structure. | Convincing executive communication. |
Data
8 seasons of Hudl StatsBomb 360 event data from Liga MX - Apertura 2021 to Clausura 2025.
Participants will receive API access to extract the information.
Key Dates
Registration opens (left)
July 1, 2026
Application closes (right)
October 7, 2026
Project submission (left)
October 9, 2026
Finalists announced (right)
October 27, 2026
Finalist presentations (left)
November 9, 2026
Disclaimers
- Data use: Data provided by ISAC and the sponsor may only be used for the competition.
- ISAC and the sponsor have the right to publish projects on their social media channels.
- Participant names and emails will be shared with sponsors that request them.
- Participants own their projects and intellectual property, but not the data. Results may be presented, but the data may not be shared.