ISAC is a sports analytics and data science conference in Mexico City hosted by ITAM. Inspired by the Moneyball approach, it connects students, clubs, and professionals across Latin America through talks, competitions, and applied projects in sports analytics and sports marketing.
Born from a need to bridge the technology gap in Latin American sports, ISAC empowers:
Students — by opening doors to mentorship, competitions, and career opportunities.
Professionals — by offering a high-level platform for networking, knowledge exchange, and innovation.
Our goal: to evangelize data-driven decision making in sports and build a thriving, inclusive community.
Rodrigo holds an MBA in Marketing and a Bachelor’s in Economics from the University of Miami. In 2013, he founded Talaria Marketing, a firm specializing in sports and travel marketing. With over 25 years of experience in sports and tourism, he also drives business initiatives and supports social causes.
Rodrigo holds an MBA in Marketing and a Bachelor’s in Economics from the University of Miami. In 2013, he founded Talaria Marketing, a firm specializing in sports and travel marketing. With over 25 years of experience in sports and tourism, he also drives business initiatives and supports social causes.
Founder and Data Scientist at PENTA, mentor at ITAM Sports Lab. Holds dual degrees in applied mathematics and data science from ITAM. Winner of the 2024 Draper Data Science Business Plan Competition at UTSA. He has worked with five soccer clubs developing cutting-edge sports intelligence projects.
Founder and Data Scientist at PENTA, mentor at ITAM Sports Lab. Holds dual degrees in applied mathematics and data science from ITAM. Winner of the 2024 Draper Data Science Business Plan Competition at UTSA. He has worked with five soccer clubs developing cutting-edge sports intelligence projects.
Data Science graduate from ITAM, currently part of the product team at Prima, one of the fastest-growing manufacturing startups in Latin America, driving technological innovation. Founder and Data Scientist at PENTA, winner of the 2024 Draper Data Science Business Plan Competition at UTSA.
Data Science graduate from ITAM, currently part of the product team at Prima, one of the fastest-growing manufacturing startups in Latin America, driving technological innovation. Founder and Data Scientist at PENTA, winner of the 2024 Draper Data Science Business Plan Competition at UTSA.
Lorena Molina Rodríguez studied Marketing at the Universidad del Valle de México. She has over five years of experience in the financial sector and currently boasts 15 years in the sports industry. As the Marketing Director at Talaria, Lorena manages accounts in boxing, soccer, tennis, basketball, and baseball. She is an expert in client relations, excelling in creating and monitoring campaigns. A passionate swimmer and runner, she shares her enthusiasm for sports with her son, who, like her, is a dedicated Real Madrid fan.
Lorena Molina Rodríguez studied Marketing at the Universidad del Valle de México. She has over five years of experience in the financial sector and currently boasts 15 years in the sports industry. As the Marketing Director at Talaria, Lorena manages accounts in boxing, soccer, tennis, basketball, and baseball. She is an expert in client relations, excelling in creating and monitoring campaigns. A passionate swimmer and runner, she shares her enthusiasm for sports with her son, who, like her, is a dedicated Real Madrid fan.
Data Scientist at Zelus Analytics, specialized in ice hockey. Graduated with honors from ITAM. His projects range from public health to data-driven scouting with FC Toluca, and he previously worked at Coca-Cola. His work blends applied research with practical, data-driven solutions.
Data Scientist at Zelus Analytics, specialized in ice hockey. Graduated with honors from ITAM. His projects range from public health to data-driven scouting with FC Toluca, and he previously worked at Coca-Cola. His work blends applied research with practical, data-driven solutions.
Live talks, panel discussions, and networking sessions featuring industry leaders and academic experts.
A data & innovation hub at ITAM where student and faculty research come to life through real-world projects and workshops.
Hackathon: Teams tackle real sports analytics challenges with mentorship & judged feedback.
Business Case Competition: Professionals and students craft data-driven solutions to industry case studies.
Want to be part of the next chapter in sports analytics?